The Pineapple Lounge is the ultimate knowledge hub for kids and family brands. MD and founder Emma Worrollo, is into her 10th year of researching youth and their families and has become an industry spokesperson and leading edge thinker in how to research and understand today’s 21st century kids. As millennial mother, Emma established the business aged 28 (with a 6-month old baby), pursuing a strong vision to help brands and organisations build better, more meaningful, relationships with modern families.

Emma’s career can be likened to one long study of Generation Z; societies’ youngest citizens. She has dedicated a decade to watching yesterday’s kids become today’s young adults, and as a result has a unique and unrivalled intuition for this demographic that global brands use to predict the future, protect their products, and innovate against.

Emma is a vlogger and blogger who records learnings from her life as a #mumboss and shares content to help other parents demystify the behavioural traits of modern kids.

Emma is contactable for opportunities related to kids, youth and families in:

  • Professional speaking

  • Thought leadership

  • Writing

  • Spokesperson

  • Qualitative research

  • Brand consultancy

  • Trend forecasting